Japanese Landing Page
Quoted after scope review
Japanese Website Localization
Japanese Website Localization That Changes More Than the Language
A Japanese website should not simply repeat your English website in Japanese.
The customer is different. The alternatives are different. The questions may be different. The proof needed to create trust may be different.
Localization means deciding what should stay, what should change and what needs to be added.
Translation asks one question. Localization asks another.
Translation asks
“How do we say this in Japanese?”
Localization asks
“Is this the right thing to say to this Japanese customer in the first place?”
Both matter.
They are not the same job.
Japanese Website Localization
Same message won’t always work. A localized approach does.
- 01
English page
Your original content
- Original headline
- Original proof
- Original page order
- Original CTA
- 02
Direct translation
Same content, different language
- Same headline
- Same proof
- Same page order
- Same CTA
Language changed.
Strategy unchanged. - 03
Japanese customer questions
Friction creates doubt
- Why should I trust this?
- Is this relevant to me?
- What proof is there?
- What happens after I click?
Different context. Different questions. Higher expectations.
- 04
Localized for Japan
Adapted for the right customer
- Headline adjusted
- Proof added
- Detail level changed
- Page order reconsidered
- Offer adjusted
- CTA clarified
- Next step explained
Message, proof and flow adapted for the intended Japanese customer.
What may need to change
- Headline
- Customer problem
- Promise
- Proof
- Amount of detail
- Page order
- First offer
- Call to action
- After the click
Localization is not just better Japanese. It is making the page more credible,
relevant and easier for the right customer to act on.
What may need to change
A section may need rewriting rather than direct translation because the underlying customer question is different.
Japanese SEO also requires Japanese search intent
Japanese customers do not necessarily search using direct translations of English keywords.
Where organic search matters, keyword research and page roles should be considered before the Japanese copy is finalised.
The goal is not to insert Japanese keywords into translated copy.
It is to create the right page for the search intent and the business objective.
Implementation options
Japanese Website
Quoted after scope review
Japan Customer Funnel
Quoted after scope review
Scope is confirmed before production begins.