Japanese Landing Page
from US$1,500
Japanese Website Localization
Japanese Website Localization That Changes More Than the Language
A Japanese website should not simply repeat your English website in Japanese.
The customer is different. The alternatives are different. The questions may be different. The proof needed to create trust may be different.
Localization means deciding what should stay, what should change and what needs to be added.
Translation asks one question. Localization asks another.
Translation asks
“How do we say this in Japanese?”
Localization asks
“Is this the right thing to say to this Japanese customer in the first place?”
Both matter.
They are not the same job.
What may need to change
- The headline.
- The customer problem.
- The promise.
- The proof.
- The amount of detail.
- The order of the page.
- The first offer.
- The call to action.
- What happens after the click.
A section may need rewriting rather than direct translation because the underlying customer question is different.
Japanese SEO also requires Japanese search intent
Japanese customers do not necessarily search using direct translations of English keywords.
Where organic search matters, keyword research and page roles should be considered before the Japanese copy is finalised.
The goal is not to insert Japanese keywords into translated copy.
It is to create the right page for the search intent and the business objective.
Pricing
Japanese Website
from US$3,000
Japan Customer Funnel
from US$5,000
Scope is confirmed before production begins.